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Los números revelados por App promo no han hecho sino confirmar lo que muchos desarrolladores y compañías llevan experimentando varios años: detrás del boom de las apps hay una realidad de negocio muy dura.

El 59% de la aplicaciones para Apple pierden dinero, el 80% no puede mantener un negocio y los programadores que obtuvieron más ingresos invirtieron un 14% de su tiempo en marketing. Estas son algunas de las conclusiones de la encuesta  de App Promo entre los desarrolladores de aplicaciones para el sistema iOS de Apple. El estudio de App Promo señala que el 52% de los desarrolladores no invierten nada en marketing pese a que el 91% considera que este es fundamental para el éxito de una aplicación. Sólo el 12% de las 600.000 aplicaciones que se encuentran en la tienda App Store generaron más de 50.000 dólares de ingresos.

En Ars Technica comentan los datos más a fondo. Lo dicho, una realidad muy dura…

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