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Hace unos días Pepsi anunciaba que abandonaba su estrategia de anunciarse en los intermedios del gran evento que es la Superbowl para regirigir esta inversión publicitaria a los Social Media.

Tras veintitrés años de tradición y tras haber empleado a estrellas como Justin Timberlake, Britney Spears o Cindy Crawford, la marca de bebidas redirigirá los más de 20M de inversión anuales en esta cita hacia medios sociales a través de Internet, en una campaña denominada “The Pepsi Refresh Project“.


A partir del 13 de enero de 2010, se abrirá el plazo de envío para que los usuarios sugieran a la marca maneras de refrescar sus comunidades e intenten convertir el mundo en un lugar mejor. Tras una fase de selección, Pepsi financiará miles de proyectos de este tipo con cantidades entre los $5000 y $250.000 en función del tipo de proyecto.

[PDF explicativo]

Fuente: Enrique Dans

Denken Über

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  1. Doanh nghiệp và Thương hiệu says:

    Arianna Marie là một người đàn bà có sinh lý vô
    cùng mạnh mẽ . Ngay từ khi còn là một cô
    gái ngây thơ trong sáng thì em đã làm một cái việc
    mà theo như ta đoán thì phàm là người trong thiên hạ , ai cũng từng làm qua đó chính
    là thủ dâm ( thực ra không biết đám nhà sư có quay tay hay không
    ) bằng những bộ phim sex tập thể âu mỹ trên haysex.tv .Để rồi bây giờ hậu quả đó chính là bạn trai của em này không tài nào
    làm cho em này thực sự sung sướng được và đành phải kêu thêm thằng bạn thân của hắn sang nhà nhằm
    làm tình với em Sex Tạp chí doanh nghiệp và thương hiệu tình dục


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