Marketing – El Blog de Javier Rodriguez

comScore presenta su informe2013 Spain Digital Future in Focus – El Mercado Digital Español. A través de este estudio, se detallan las principales tendencias sobre el uso de internet, video online, mercado móvil, redes sociales y comercio electrónico. Algunas de las conclusiones destacadas: 17 millones de españoles navegaron diariamente en diciembre de 2012, un […]

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El día 21 se presentó el estudio Estudio de inversión publicitaria en medios digitales 2012 realizado por IAB Spain y el Grupo Consultores que arroja algunos datos y conclusiones interesantes que comparto con vosotros: La inversión en publicidad digital se consolida como el segundo medio en inversión con 885,7 Millones de euros por detrás de la TV […]

Pequeño repaso conceptual de marketing estratégico. Respondiendo a la pregunta supongo que como todo depende, y que es lo que le vaya mejor a cada uno en cada momento. En todo caso, hay un par de reglas a tener en cuenta siempre: Tienes una marca muy reconocida, un producto muy deseado? Entonces opta por la […]

Estoy de acuerdo con Alt1040 en que será un caso de estudio para las escuelas de negocio del mundo a partir de ahora. La semana pasada GAP actualiza su logo en uno de sus sitios web (el primero en la imagen de la derecha). El logo no le gustó a nadie, algunos blogs de diseño lo […]

No puedo decir más, que me ha parecido brutal! Please follow and like us:

Computing ha publicado a finales de Marzo 2009 la situación del mercado TIC en España en el año 2009. Fue destacable la fuerte subida de Indra que con una política de crecimiento orgánico y adquisiciones ha logrado multiplicar por 3 su facturación en el último lustro y posicionarse como el lider del mercado con una […]

Nuevo Marketing viral o boca-oreja esta vez de Benetton. Como siempre el objetivo es ganar notoriedad de marca y, de alguna manera, que el mensaje adquiera la validez y credibilidad de la que los foros publicitarios tradicionales no gozan. Rollo lo que ya hizo Dove en su día exitosamente con «Mujeres reales», o no tan […]

Se han publicado los datos del mes de Enero 2010 del mercado de las TeleComunicaciones español. Pocas novedades, Fuente: http://www.cmt.es/cmt_ptl_ext/SelectOption.do?nav=comunicados_prensa&detalles=0900271980094959&hcomboAnio=2010&hcomboMes=3&pagina=1 Por provincias, el último estudio publicado por la CMT sigue siendo el de datos de 2008, en el que se ve como como el cable tiene una alta penetración en el mercado asturiano, Fuente: http://www.cmt.es/es/la_cmt/sala_de_prensa/comunicados_de_prensa/anexos/INFORME_PROVINCIAS_2008.pdf […]

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Hace ya algunas semanas que estoy cursando un programa de ESADE sobre Marketing Estratégico y tenía ganas de escribir sobre algunas de las impresiones que me esta causando. De entre todas de las sesiones recibidas, todas ellas importantes, sobre estrategía o más operativas sobre el propio proceso de marketing como investigaciones de mercado, segmentación… me […]

Hace unos días Pepsi anunciaba que abandonaba su estrategia de anunciarse en los intermedios del gran evento que es la Superbowl para regirigir esta inversión publicitaria a los Social Media. Tras veintitrés años de tradición y tras haber empleado a estrellas como Justin Timberlake, Britney Spears o Cindy Crawford, la marca de bebidas redirigirá los […]

El Blog de Javier Rodriguez

2013 Spain Digital Future in Focus

ESTUDIO DE INVERSIÓN PUBLICITARIA EN ESPAÑA EN MEDIOS DIGITALES 2012, IAB SPAIN

Es mejor estar presente en todas las plataformas/canales o es mejor la exclusividad?

Caso de estudio de branding: GAP vuelve atrás su cambio de logo tras la presión recibida en redes sociales

Heineken, Publicity en estado puro

Mercado TIC en 2009

Marketing Viral: campaña Benetton – Now it’s my time

Datos de mercado de la banda ancha del cable en Asturias

La importancia de comunicar la esencia

Pepsi dice adiós a la Superbowl y hola a los Social Media