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Pequeño repaso conceptual de marketing estratégico. Respondiendo a la pregunta supongo que como todo depende, y que es lo que le vaya mejor a cada uno en cada momento. En todo caso, hay un par de reglas a tener en cuenta siempre:

  • Tienes una marca muy reconocida, un producto muy deseado? Entonces opta por la exclusividad de tu distribución. Casos de éxito: Apple, cualquier terminal nuevo en exclusiva, etc
  • Tienes una marca más bien desconocida en algún campo, te estas tratando de abrir camino, y quieres que se haga conocida? Entonces mejor opta por tener cuantos más canales mejor para que tu producto se difunda. Esto tb beneficiará a tus propios canales; al hacerse un producto más conocido ganaran en ventas. Asimismo, así podrás monetizar más rápido tu producto. Casos de éxito: Canal+ Yomvi, los juegos de consolas, Compaq, Microsoft…

En un caso parecido al que me ocupa ahora mismo, el Real Madrid con Samsung TV optaron por lo primero en Noviembre de 2011. Veamos que tal les va y si logran extender el concepto. Por el momento van por el libro…

Fuente: http://www.realmadrid.com/cs/Satellite/es/1330072492012/noticia/Noticia/La_aplicacion__MyMadrid__ya_esta_disponible_para_las_plataformas_Smart_TV_de_Samsung.htm

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