El Blog de Javier Rodriguez

Innovación, Investigación, Marketing, Modelos de presencia y de negocios en la red (Web 2.0, Publicidad), Seguridad

Mi opinión “actual” sobre Apple: la jugada del 5c y su «posible» visión


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Apple ingresa unos $120.000 millones aprox anuales, de los que de iPhone viene el 50%, luego pocas bromas con él… 5C Si 5C fuese muy barato hubiese ganado tracción y quitado ventas al 5S y bajado márgenes.. entonces, ¿si no quieres hacerlo, pa qué te metes?? Para probar la sensibilidad del mercado a precio y […]

Posted in apple, Estrategia Tagged apple, Estrategia Leave a comment

X2, la nueva release de sw de los STBs de Comcast que llegará en Otoño


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Hace unos días, concretamente 12-13 de Junio, que tuvo lugar el Cable Show en Washington D.C, evento que cierra esa primera mitad de año en la que los fabricantes presentan sus grandes novedades anuales en los CES, MWC, Cable Congress, incluso el CTIA en Mayo. El Cable Show es una mezcla de evento entre los […]

Posted in Estrategia, Television Tagged Estrategia, Television Leave a comment

El role del DPI en el ecosistema SDN


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Me ha parecido interesante este whitepaper de Heavy Reading-Qosmos sobre el role del DPI y la evolución que de él se requiere para que encaje en el ecosistema SDN. En resumen, la visión de los operadores para tener sobre todo analytics y gestión de la QoS end-to-end es poder correr DPI sólo software dentro de […]

Posted in Estrategia, movil, Policy Control, Tecnologia, TeleComunicaciones Tagged dpi, Estrategia, movil, Tecnologia, telecomunicaciones Leave a comment

¿Recuerdas cuando eras un niño y creías que podías llegar a ser cualquier cosa? Todavía puedes!


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Que nunca te digan que no se puede hacer… ¿Recuerdas cuando eras un niño y creías que podías llegar a ser cualquier cosa? Todavía puedes! Vídeo inspiracional que anima a emprender Please follow and like us:

Posted in Emprendedores, Estrategia, Innovacion, management, Psicologia Tagged Emprendedores, Empresas, Estrategia, Innovacion Leave a comment

Es mejor estar presente en todas las plataformas/canales o es mejor la exclusividad?


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Pequeño repaso conceptual de marketing estratégico. Respondiendo a la pregunta supongo que como todo depende, y que es lo que le vaya mejor a cada uno en cada momento. En todo caso, hay un par de reglas a tener en cuenta siempre: Tienes una marca muy reconocida, un producto muy deseado? Entonces opta por la […]

Posted in Estrategia, Marketing Tagged Estrategia; marketing Leave a comment

Las ventas de smartphones ya superan a las de feature phones en mayoría de países «early adopters»


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Según datos de Comscore, la mayoría de los países early adopters, es decir, Germany, France, Italy, Canada, y  U.S. están viendo como los smartphones están logrando alcanzar esta meta y juntándose con  UK y España donde desde Septiembre de 2010 ya suponen más del 50% de terminales vendidos. O mucho me equivoco o este ratio […]

Posted in Estrategia, movil, Terminales Tagged Estrategia, movil, terminales Leave a comment

The Execution Premium de Robert Kaplan y David Norton


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Una joya, un manual de cabecera (realmente es un clásico que he redescubierto). Me ha hecho reafirmarme en la creencia de que la estrategia como se ha concebido de manera clásica, como la concepción de ideas/recomendaciones basadas en datos para apoyar la toma de decisiones esta muy bien, pero en los tiempos que corren no […]

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El consultor de procesos – me gusta esta definición


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La labor del consultor de procesos es ayudar a la organización a resolver sus propios problemas, haciendo que sea consciente de los procesos organizacionales, de las consecuencias de dichos procesos, y de los mecanismos mediante los cuales se pueden cambiar. El consultor de procesos ayuda a la organización a aprender vía el autodiagnóstico y la […]

Posted in Estrategia, General Tagged Consultoria, procesos Leave a comment

Hoy Estrategia es Ejecución


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Hace algunos años, un estudio de la revista Fortune reveló que nueve de cada diez empresas falla a la hora de implementar su estrategia. Así, brillantes (y quizá revolucionarios) planes de negocio terminan frustrados por las dificultades de implementación. En efecto, hacer realidad los planes de negocio es tan importante como tener una excelente estrategia. […]

Posted in Estrategia, General Tagged Estrategia 3 Comments
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