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Leo en BusinessWeek hoy «Apple Cuts Prices Strategically» hablando que Apple anunciaba ayer una bajada de precios de sus productos más buscados. Apple sacará un iPhone de $99, bajará precios de algunos de sus laptops Macbook Pro a la vez que anunciaba en un evento para desarrolladores las nuevas posibilidades de su Apple Store de cobro por aplicaciones.

Y es que la idea es muy sencilla, un iPhone más económico hará que el móvil se extienda (se especula con que se doblarían las ventas como ya pasó en Diciembre) y por lo tanto el mercado de aplicaciones tenga más clientes potenciales.

Aún con esta baja de precios Apple no espera que su margen de beneficios caiga este año del 35% en el que se ha mantenido desde 2007.

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