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comScore presenta su informe2013 Spain Digital Future in Focus – El Mercado Digital Español. A través de este estudio, se detallan las principales tendencias sobre el uso de internet, video online, mercado móvil, redes sociales y comercio electrónico.

Algunas de las conclusiones destacadas:

  • 17 millones de españoles navegaron diariamente en diciembre de 2012, un 9% más respecto al año anterior
  • En diciembre 2012, más del  80% de los teléfonos adquiridos por los españoles entre 15-34 años fueron smartphones
  • España es el país con mayor penetración de smartphones en EU5, con un 66% de los usuarios de móvil
  • El 10% de los usuarios de smartphones compra un producto o servicio desde su dispositivo. Aprox un 15% de usa para buscar información, comparar, etc. y la tendencia es alcista año a año
  • La visualización de videos desde el móvil creció un 164% en España el año pasado
  • Casi 4 millones de españoles que tenían un smartphone también poseían una tableta en diciembre de 2012

El informe esta disponible para su descarga 2013-Spain-Digital-Future-in-Focus.

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