El Blog de Javier Rodriguez

Innovación, Investigación, Marketing, Modelos de presencia y de negocios en la red (Web 2.0, Publicidad), Seguridad

Las mamás bajan aplicaciones para el iPhone


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De acuerdo al estudio realizado por la red de publicidad para móviles GreyStripe,  más del 59% de madres norteamericanas que poseen un iPhone permiten a sus hijos que jueguen con él, y el 61% de ellas además baja juegos o contenido educativo específico para sus hijos. Las propietarias son mujeres entre 25 y 54 años, […]

Posted in Marketing, movil, TeleCable Tagged iphone, Marketing, mobile, movil Leave a comment

La reina es la conectividad


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Aplastante artículo de Robert Cyran titulado «La reina es la conectividad» en El País del Domingo en el que pone negro sobre blanco una realidad en la industria de las comunicaciones: El valor auténtico no está en proveer contenidos, sino en transportarlos Se puede ver en el valor de las empresas en el mercado. Se […]

Posted in Marketing, Tecnologia Tagged Marketing, mercado, Tecnologia Leave a comment

Gartner identifica el Top 10 de tecnologías estratégicas para 2010


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El pasado 22 de Octubre, durante el Gartner Symposium/ITxpo celebrado en Orlando, Gartner presentaba el que prevé será el Top 10 de tecnologías estratégicas para las empresas para 2010. Gartner define una tecnología estratégica como aquella que tendrá un potencial impacto en las empresas en los próximos 3 años, bien porque ya ha maturado y […]

Posted in Empresas, Marketing, Tecnologia Tagged Empresa, Empresas, Tecnologia Leave a comment

El 22% de los emailings se abren


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Lo dice un estudio de Epsilon, firma especializada en el marketing directo. El 22% de los e-mailings son abiertos, al menos, entre los clientes de Epsilon, entre los que se encuentra industrias de 16 sectores como: Financieros, industria farmaceutica, Retail, Media, Telecomunicaciones, etc. Los productos financieros son los que son más abiertos. Asimismo, el click-through […]

Posted in Marketing Tagged Marketing 1 Comment

La belleza de una buena tipografía


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Para llevar a cabo una presentación éxitosa uno de los factores que ayudan a atraer a punto adicional de atención es un buen PPT, y para que un PPT tenga un diseño atractivo son muy importantes las tipografías seleccionadas. Ya lo decía Steve Jobs en su memorable discurso de graduación en Standford, a partir del […]

Posted in Formación, Marketing Tagged Arte, Marketing, Presentaciones Leave a comment

Los anuncios de la TV más decisivos para la compra


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Según una encuesta de la consultora Harris Interactive el 37% de los norteamericanos cree que los anuncios de TV son los más útiles a la hora de tomar sus decisiones de compra, mientras cerca del 50% ignoran completamente los banners que se encuentra en las webs. Como buena noticia para el sector online, un 14% dice tener […]

Posted in Marketing, publicidad Tagged Marketing, publicidad Leave a comment

Apple baja precios estratégicamente


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Leo en BusinessWeek hoy «Apple Cuts Prices Strategically» hablando que Apple anunciaba ayer una bajada de precios de sus productos más buscados. Apple sacará un iPhone de $99, bajará precios de algunos de sus laptops Macbook Pro a la vez que anunciaba en un evento para desarrolladores las nuevas posibilidades de su Apple Store de […]

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Estos días mantenía un debate sobre el mercado de los lectores RSS web. Aquí van algunos datos de mercado. Los datos provienen siempre de las visitas auditadas por FeedBurner, al final, la fuente que audita las visitas de la mayor parte de los Blogs y medios de Internet que lo utilizan. A principios de 2007 […]

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