El Blog de Javier Rodriguez

Innovación, Investigación, Marketing, Modelos de presencia y de negocios en la red (Web 2.0, Publicidad), Seguridad

El error positivo


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Recomendado por Paco Gil, profesor del curso de Dirección Estratégica en Marketing de ESADE que estoy cursando, he terminado este finde el libro «El error positivo«. En Junio 2007, las investigadores de la HBS Anita L. Tucker, Ingrid M. Nembhard y Amy C. Edmonson publicaron un modesto estudio en la revista Management Science sobre como […]

Posted in conocimiento, Emprendedores, Empresas, Formación, Libros Tagged conocimiento, Empresas, Formación, Marketing Leave a comment

El IE libera su documentación multimedia


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  Ayer a última hora leía en el Twitter de Enrique Dans un notición como él lo calificaba. Desde ayer el Instituto de Empresa, toda una referencia entre las Escuelas de Negocio, ha liberado todo su material multimedia bajo licencia Creative Commons. El tipo de licencia es la que mejor se ajustaba a las legislaciones en materia de derechos […]

Posted in Formación, Internet, Libros Tagged Formación, IE Leave a comment

Joichi Ito promueve el uso de Creative Commons publicando un libro de fotografías de Gurus de Internet


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Leo en Business Week que Joichi Ito, emprendedor Japonés y CEO de Creative Commons, esta trabajando para sacar un libro con fotografías de Iluminados y gurus de Internet a los que ha conocido en desarrollo del día a día de su actividad profesional; gente como Tim O’Reilly, el cofundador de Wikipedia Jimmy Wales, o directores […]

Posted in Internet, Libros, Licencias Tagged copyright, creative commons, Joichi Ito Leave a comment

El arte de empezar, de Guy Kawasaki


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El subtítulo del libro reza «El libro para emprendedores más útil de la historia», lo cual suena un poco pedante, pero viniendo de su autor Guy Kawasaki, un reconocido emprendedor cuya carrera comenzó como evangelista encargado de vender la plataforma Macintosh a empresas y particulares en los 90, más tarde como responsable de empresas como […]

Posted in Libros Tagged apple, Bubok, Libros Leave a comment
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